ATLANTA – For the prestigious McDonald’s All-American Game, I teamed up with Larry Rhinehart of Parallels Media to provide coverage of both games. With the whole city out, it’s a must that my outfit be on point. Here’s what I went with for the 2019 version of the game:

Sweatshirt: Trust Your Process x Brandon Clay Collection
Jeans: Oroso Los Angeles
Shoes: Nike x Off-White Air Jordan 1’s
Accessories: Louis Vuitton
Jewelry: Provided by Icebox Atlanta

Brandon Clay serves as the publisher & creative fashion director of BrandonClayStyle.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Instagram @BrandonClayStyle.

A complete look at the Spring / Summer ’19 #BrandonClayStyle Collections: #AnyGymIsHome & #TrustTheProcess
[GIF x Larry Rhinehart @shotbylarry]

Merchandise Order Info & How To Place Your Order:

1) Minimum order purchase: $50 (before fees and/or shipping)

2) Email your order to orders@brandonclaystyle.com with each individual piece desired (Ex: SS19-1) & size to receive an invoice.
***All currently available sizes are listed below the product and run true to size.
3) All orders will be charged a 3% processing fee added to the total.
4) All orders will be charged a flat $9.95 shipping fee.
5) Upon receiving payment, orders will be shipped within seven days of purchase unless otherwise notified using trackable methods via USPS or UPS.

Spring/Summer ’19 Apparel Collections (scroll for pricing / selection)

#BrandonClayStyle x #TrustYourProcess

#TrustYourProcess Collection Pricing
*** How To Place Your Order is listed at the top of the page

Hooded Sweatshirts

1 for $55
2 for $85

T-Shirts

1 for $25
2 for $40

#BrandonClayStyle x #AnyGymIsHome

#AnyGymIsHome Collection Pricing
*** How To Place Your Order is listed at the top of the page

Hooded Sweatshirts

1 for $45
2 for $75

T-Shirts

1 for $20
2 for $30

adidas teamed up with A Bathing Ape to release one of the freshest football meets lifestyle collaborations in recent memory. There was no way I was going to miss out on the cleats, tights combination for my late-winter workouts.

By: Brandon Clay @BrandonClayStyle

When Nike released their “Just Do It” Collection to close out the summer, there were several pieces I knew were must haves for my own personal collection. I’ll release more looks on how to rock the different pieces as the weather continues to cool down but here’s a look at what I wore to Chris Hansen’s Check Me Out Showcase in Seattle two weekends ago.

By: Brandon Clay @BrandonClayStyle

The outfit above incorporated looks from:

Hoodie: Nike JDI
Top: Nike JDI
Sweatpants: Nike
Shoes: Nike JDI Air Force Ones
Bag: Louis Vuitton Avenue Backpack

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

When she’s not putting up numbers for Bryant University’s basketball team, Sydney Holloway (@sydneyhollowayy) is always dressed right for the weather. We’ve had multiple conversations about her fashion over the past two years and Holloway is always on point.

By: Brandon Clay @BrandonClayStyle

The outfit above incorporated looks from:

Jacket: New York & Company
Top: Forever 21
Bottom: Zara
Shoes: Steve Madden
Bag: Yves Saint Laurent

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

With the fashion world and the sports world continuing to blur the lines where one ends and the other begins on a daily basis, the timing was perfect for us to launch our Spring – Summer 2018 Collection this past weekend. Special thanks is in order to both Geoff Lampe and Jay Kohr for their help on the design and production end of the line. Andraya Carter, Jordan Davis and Bree Locke all assisted with the visual capture of the line while Alli and Zoey Lhamon helped serve as the ordering assistants.

By: Brandon Clay @PSBPopCultureBC

THE VIDEO BREAKDOWN: THANKS TO PARALLELS MEDIA

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

Each year, my goal is to incorporate the changes in the world of fashion into the upcoming season’s release of the #AnyGymIsHome apparel line. Some seasons, it’s a focused redesign on the logo while for others, my attention is focused more on providing innovative colors for the consumer. This season, it’s both. With the fashion world and the sports world continuing to blur the lines where one ends and the other begins on a daily basis, the timing is perfect for us to launch our Spring – Summer 2018 Collection. Special thanks is in order to both Geoff Lampe and Jay Kohr for their help on the design and production end of the line.

By: Brandon Clay @PSBPopCultureBC

THE BREAKDOWN:

This season will feature our signature t-shirt and hoodie selection in four color ways. Two of the color ways are inspired by Pharrell Williams latest NMD release while the other two are influenced by Nike’s Air Vapormax release at the tail end of 2017.

The full “S/S ’18 X Brandon Clay” launch will be available at PeachStateBasketball.com events nationwide starting April 20th weekend.

We’ll add at least three if not four additional color ways for the summer season that will be available for purchase in early June.

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

The Iowa State inspired Nike Air Force Ones pictured above are my favorite ones that Alexa Middleton has dropped on the culture so far. The talented Cyclone basketball player also has a real knack for the art of customizing sneakers. Her work seems to improve with each project that she post on her LexOriginals Instagram account.

By: Brandon Clay @PSBPopCultureBC

THE BREAKDOWN:

As Middleton prepares for her final college season, it’s evident that she’s got a gift that can keep her around the sneaker industry long after she hangs hers up.

HERE’S A LOOK AT SOME OF HER WORK:

🤷‍♀️🔥

A post shared by Lex Originals (@lexoriginals) on Mar 11, 2018 at 4:34am PDT

Art. Aka pinked out forces. Just ask @kristin.scott what these looked like before 😳lol

A post shared by Lex Originals (@lexoriginals) on Feb 21, 2018 at 4:47pm PST

One of my favorites I’ve done so far. Sometimes you have to mix your own colors!

A post shared by Lex Originals (@lexoriginals) on Dec 23, 2017 at 6:49pm PST

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

Custom sneakers are as popular as they’ve ever been. The artist takes a base sneaker and adds a unique design to make the shoe specific to the buyer’s requests. Hailing from New York, Jon Ruiz is one of the game’s emerging faces. He’s got almost 6,000 followers on Instagram and his work has been featured on various IG feeds including Hypebeast.

By: Brandon Clay @PSBPopCultureBC

THE BREAKDOWN:

Ruiz represents the new school of business owners. He’s found a unique nichè market and is running full steam to the top of the game. Ruiz’s dedication to his craft and willingness to provide first-class customer service make doing business with him an easy decision. I’ve purchased 10 custom designs to date from his collection.

HERE’S SOME OF HIS WORK:

Nmd xr1 "Gucci slip-ons" #angelusdirect #adidas #gucci

A post shared by Jon Ruiz (@jonnnnnruiz) on Jan 18, 2018 at 8:17am PST

Denim . -S/o to my man @brandonclaypsb for being a constant supporter. This is his 10th customized shoes.

A post shared by Jon Ruiz (@jonnnnnruiz) on Dec 12, 2017 at 11:07am PST

CS NMD ❌ The Great Wave (2/2) ➡️Custom hand painted ➡️S/o to @g.romeee for this awesome shot. Go give him a follow. . . #kotd #customizerdepot #kicksfeed #blvkis #nicekicks #sneakernews #customshoes #complex #hypebeast #highsnobiety

A post shared by Jon Ruiz (@jonnnnnruiz) on Jun 28, 2017 at 3:10pm PDT

LV Supreme 📸: @fixd . Doing a limited quantity of this. Dm me for serious inquire. Base shoe will be provided. . #customizerdepot #kicksfeed #blvkis #nicekicks #sneakernews #customshoes #nmdr1 #louisvuitton

A post shared by Jon Ruiz (@jonnnnnruiz) on Sep 10, 2017 at 1:51pm PDT

Adidas NMD x Burberry plaid for @__consiglio

A post shared by Jon Ruiz (@jonnnnnruiz) on Mar 5, 2018 at 11:38am PST

❌📸: @g.romeee ❌ . . #highsnobiety #lacelab #kotd #customizerdepot #kicksfeed #blvkis #nicekicks #sneakernews #customshoes #complex #complexphotos #louisvuitton

A post shared by Jon Ruiz (@jonnnnnruiz) on Jun 21, 2017 at 11:36am PDT

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

Supreme and Louis Vuitton announced the launch of a collab back in January. In the meantime, the streets anticipation of the drop led to the release of arguably the hardest collection to get in recent memory. Resell prices reached as much as 10 times the retail list price based largely in part to who was wearing it on social media: 2 Chainz, DJ Khaled, Justin Bieber and Odell Beckham Jr., amongst others.

By: Brandon Clay @PSBPopCulture

Here’s a look at how people who got their hands on this are rocking it:

My 24 hours in Miami was a breathe of fresh air. I saw a kid wearing a shirt while I was there that made me think. It said: "sell drugs / rap / go to (the) NBA." J. Cole said that on his latest album. My issue is we hear about only being able to succeed in those areas from people who have made it off of rap. To me, those are the Old Rules. My goal in life is to be a living example of the New Rules that with consistent hard work that you can help others, win at life without doing one of those three things and still chase then catch all of your dreams. I do this for the kid coming behind me who has the mentality to be a Fortune 500 mastermind, the world's premier hand surgeon or perhaps a college professor. Don't let people box you in as to what you should or should not aim to become no matter your economic background, gender or race. If I can Level Up, anyone can. Strive for what you believe in, set goals and you can achieve em. {shot by @ktaylorjohnson35, assist to @palmtreejd of @parallels} —————————————— •🎩: @chancetherapper •👕 & 👖: @supreme @louisvuitton ___________________________________________

A post shared by Brandon Clay ™ (@brandonclaypsb) on Aug 13, 2017 at 6:18pm PDT

Helllo may I speak to #drenchGOD with the wheelchair swag!!!! Still killing the game with this recipe jack !! Anaheim thank you for another sold out show #logohoe #prettygirlsliketrapmusic

A post shared by 2 Chainz Aka Tity Boi (@hairweavekiller) on Aug 12, 2017 at 1:18am PDT

I hear em talkin say it twice so I kno u mean it… #illest😷

A post shared by Odell Beckham Jr (@obj) on Jul 12, 2017 at 10:19pm PDT

Happy Sunday

A post shared by 2 Chainz Aka Tity Boi (@hairweavekiller) on Jul 2, 2017 at 7:35pm PDT

Secure the bag alert !!! MAJOR BAG ALERT !!!! Thank you @stadiumgoods for the amazing customer service 🔑 #GRATEFUL #BILLBOARDBILLI STILL IN THE MEETING!!

A post shared by DJ KHALED (@djkhaled) on Aug 5, 2017 at 11:22pm PDT

A post shared by Justin Bieber (@justinbieber) on Jul 3, 2017 at 2:35pm PDT

"Iveee hadd it with these +^%**%% snakes, on this $*£€^%+ plane…" @samuelljackson

A post shared by Odell Beckham Jr (@obj) on Jul 19, 2017 at 10:03pm PDT

I have to say, this was one of the best awards I've received. To all the kids out there thank u for voting and supporting, lil do u kno ur support means the world to me. It's the reason I strive to be who I am, to make a difference, to be an inspiration to someone, even if it's one person. So personally I wanna thank each and every one of the kids out there who look up to me, u give me a reason to make it thru the days , good or bad, I'll never stop workin for u guys. #MuchLuv

A post shared by Odell Beckham Jr (@obj) on Jul 19, 2017 at 7:31pm PDT

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.