#FreshStyleFits: Kanye West + adidas = YeezySeason – January 20, 2016

By: Brandon Clay @PSBPopCulture

Kanye West has come out the gate in 2016 on a mission. He’s revived his G.O.O.D. Friday series of single drops in anticipation of his album “Swish” due to release on February 11th. It’s no secret that Mr. West has long been known as one of the game’s premier rap artists and music producers. Since dropping “Yeezus” in 2013, he has been quiet musically not releasing an album or EP since then. In the interim, he’s done a little of everything else becoming a husband to Kim Kardashian, a father twice over to North and Saint West, as well as a go-to in the fashion world.

Listen to more about this topic on the GreenLabel.com Report at the 9 min mark:

He split (rather loudly) with Nike and signed with adidas. Most recently, his signature line of Yeezy Boost sneakers have been arguably the hardest sneaker to get that actually hit retail shelves. One of West’s latest singles, “Facts,” talks all about it so make sure to listen if you haven’t already. I had a conversation with Mississippi State assistant, Elena Lovato, about the scarcity an event this weekend. Shortly thereafter Tennessee assistant, Jolette Law, commented on the shoes as well.

As popular as the Jordan Brand Collection of shoes have been, Kanye has a valid point about his shoes jumping over the Jumpman.

With an original suggested retail price of $200, current prices on the newly released Yeezy 350 Boost (Tan colorway) low top sneaker have climbed to $1,500 per pair on reseller VIP Exclusives. The black and turtle dove colorways of the 350 Boost which were released earlier in 2015 are going for $2,500 while the 750 Boost hightop version has a price point of $3,500. Even the OVO Jordan 10’s that were released in limited supply late last year can be found around $550 per pair right now.

If you got your hands on a pair like Buford High volleyball star Avery Cason, did before the prices skyrocketed congratulations.

We were fortunate enough to get our hand on each of the four low top versions before they left the retail shelves avoiding the expensive headache of trying to find them through a reseller. Here’s a look at the shoes:

#SoleFlow | #YeezySeason (Part I) 🎄🎅🏾

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#SoleFlow | #YeezySeason (Part II) 🎅🏾🎄 “You knew after yesterday’s Part One, there had to be a Part Two.”

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#YeezySeason (Part Three) | #yeezyboost350

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Brandon Clay is a contributor to PSBPopCulture.com through his various genre reviews. A self-professed entertainment & music junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. You can follow him on Twitter @psbpopculture.

#iTunesSounds: Four To Know – January 14, 2016

By: Brandon Clay @PSBPopCulture

1) “Look At My Dab” by Migos

Listen to more about this topic on the GreenLabel.com Report at the 9 min mark:

BREAKDOWN: Please note that this latest song is not to be confused with “Dab” or “Dab Daddy” both of which were also penned by Migos. Let’s not forget “Trap Dab” by HoodRich Pablo. No, this version is designed to make sure the listener looks at the artists as they do the popular dance that the 2015-16 NFL MVP frontrunner Cam “Dab” Newton has incorporated into his post-touchdown celebrations. That said, it works for them. That seems to be a recurring theme for Migos and their Migos Family of artists. Repetitive? Maybe. Catchy? Definitely. These days that equals success for the Kings of Dab.

2) “Facts” by Kanye West

BREAKDOWN: This song could legitimately have an entire column dedicated to the bars Kanye laid down. From the play on the hit single “Jumpman” to the mention of his wife, Kim’s, latest app making a million a minute, this is vintage Kanye West.

Are West’s claims true?

Actually, most of them are. I would say it’s safe to say that Nike has a little (or a lot) more in their portfolio than just Drake and Don C., but I love West brashness after the adidas release of his “Yeezy” signature shoe became the hottest thing out this winter. After a dispute with Nike that ended with West leaving the company, adidas has to be thrilled with the trendsetter’s ability to make the company relevant again through fashion and song. Newly-minted adidas endorser, Nick Young, even played a NBA game in Ye’s high top version upon inking his deal.

SIDENOTE: The Yeezy Boost 350’s were a MUST add to my personal collection. Both Taylor Johnson (my personal stylist) and Jenna “Babyface” Zimmerman (fashion aficionado) are not sneakers fiends but love the low top version.

FAVORITE LINE: “Nike treat employees just like slaves. They gave LeBron a billi not to run away.” — A direct reference to the new incentive-laden, lifetime contract LeBron James just signed rumored to be in excess of a billion dollars.

#SoleFlow | #YeezySeason (Part II) 🎅🏾🎄 "You knew after yesterday's Part One, there had to be a Part Two."

A photo posted by BrandonClayPSB (@brandonclaypsb) on

3) “Roses” by The Chainsmokers feat. ROZES

BREAKDOWN: The irony of the song name matching the feature artist was not lost on me. In the process, The Chainsmokers had dropped a song that currently sits at No. 6 on the iTunes Store charts. I caught it on Sirius XM last week while on a trip to Chicago. The two young men, Andrew Taggart and Alex Pall, are scheduled to drop their debut album in 2016. If “Roses” is any indication of where the album will take us, expect the wave to ride well into the new year.

4) “Ritz Carlton” by Plies

BREAKDOWN: It’s been over five years since Plies had a smash single. The Fort Myers, Fla., based rapper is back at it again with this release off of his “Ain’t No Mixtape Bih.” Born Algernod Lanier Washington, Plies is a social media star with his Instagram posts. After the line “Ran Off On Tha Plug Twice,” caught on this bowl season, he took it and ran posting various videos from college players celebrating by doing the dance after scoring touchdowns. PeachStateBasketball.com analyst, Christian Simmons and I enjoyed a laugh after watching Alabama men’s basketball coach Avery Johnson take off after a big win this week.

Brandon Clay is a contributor to PSBPopCulture.com through his various genre reviews. A self-professed entertainment & music junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. You can follow him on Twitter @psbpopculture.