For all the issues that Future had with Ciara in 2015, he still emerged as arguably the biggest stock riser in rap last year. Less than three weeks into 2016, Future is back at it dropping “Purple Reign” to keep the momentum going. In large part because of his 2015 success, Future’s fan base is diverse ranging from former college football player Domonick Jones to sorority member Rachel Jones. With his “What A Time To Be Alive” album partner, Drake, getting set to deliver “Views From The 6” at any moment, this is an ideal time for Future to get the streets buzzing once again in preparation for his 22-city “Purple Reign Tour” that kicks off next month. Teaming up with one of the hottest beat makers in the game, Metro Boomin, Future brings the edgy tracks we are accustomed to hearing over the past 12 months. Here’s our “Four to Know” off of Purple Reign:
Listen to more about this topic on the PSBPopCulture.com Report at the 8:30 min mark:
3) Wicked
FAVORITE LINE: “We made men. We ain’t pullin’ up at cribs that we can’t get. You can’t put a chick on Instagram, I ain’t hit.”
BREAKDOWN: Let me say again…what a year 2015 was for the 32-year-old rapper. The money, lifestyle and single once again at the height of his career.
6) Inside The Mattress
FAVORITE LINE: “Stacks hid inside the mattress. Racks hid inside the mattress. Packs hid inside the mattress. Vert dippin through the traffic. I’m getting’ better, I’m at practice. I’m working everyday craftin’.”
BREAKDOWN: For the first time in the mixtape, I feel like Future hits it on the head. His work in the studio producing the hits everyone is listening to is directly tied to the “off-floor” success he’s experiencing right now. He touches on the street “Mattress Financial” theory of keeping your money (and other property) in a place where you can touch it ASAP instead of a traditional bank safety deposit box. He then ties that back in with what the money can get you as he draws an inference to his convertible (top down I’m sure) speeding through the streets.
7) Hater Sh**
FAVORITE LINE: “Audemars on my wrist, forget that hater ish. Gucci all on my bish, forget that hater ish. Trying to count me out, I’m stayin’ lit.”
BREAKDOWN: Audemars Piguet is one of the world’s most exclusive (and expensive) watch dealers. Gucci, well look no further than the 2 Chainz two G’s on my belt buckle reference on “Riot.” Future has been rumored to be with Blac Chyna and she’s even got his name tatted on her hand. As for counting Future out, no one has done that in recent memory except maybe Russell Wilson.
12) “Perkys Calling”
FAVORITE LINE: “Stay down ten toes board the G5. So much yellow gold on me like a bee hive. Started rockin Balmain’s like they Levi’s. I served in Alabama like Roll Tide.”
BREAKDOWN: As always, Future talking that money talk. G5 is a private jet. Of course, he’s got the expensive yellow gold custom jewelry. A pair of Balmain jeans run just under $1,500 tossed in with a slick shoutout to the newly crowned 2016 NCAA BCS Football Champions.
HONORABLE MENTION: “Drippin”
FAVORITE LINE: “Hublot wrapped around my wrist, it’s perfect timing. Sublet wrapped around my wrist, I’m trying to find her. I got fine chicks with me just like Chyna. If you care about her, put her in designer.”
Brandon Clay is a contributor to PSBPopCulture.com through his various genre reviews. A self-professed entertainment & music junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. You can follow him on Twitter @psbpopculture.
