#PSBPopCulture: Kendrick Lamar’s Effect on the Rap Industry – February 17, 2016

By: Donte’ Grant @DineroJones and Brandon Clay @psbpopculture

Donte’s Take on Kendrick at the Grammy’s:

Kendrick Lamar walked away last night with five Grammy Awards, one being obvious, best rap album. “To Pimp A Butterfly” is easily one the best albums of the last decade, of any genre. The Grammy’s one slip up last night was not recognizing its greatness and honoring it with Album of the year.

Brandon’s Take on Kendrick’s impact on the industry:

Lamar’s ability to win album of the year on a major stage this week without a “radio-friendly” single is validation that music content is still the most important part of the game. His style of dress, word content is very non-traditional in comparison to the status quo of the industry in 2016. Now Lamar has been on features ranging in genre as far over as Taylor Swift‘s “Bad Blood,” so it’s not as if he hasn’t built a name brand that allowed him to take a chance with his latest album. That said, Lamar represents a noticeable variation musically from some of the other mainstream A-List rap artists in Drake, Future. With samples including Lalah Hathaway on “Momma,” the album was so appealing to me that I completely skipped over “These Walls.” I just got to dive into that track during the Christmas Holidays.

Donte’s Take on To Pimp A Butterfly:

Kendrick Lamar’s critically acclaimed, instant classic plays out like a Spike Lee film in sound.  Though it doesn’t explicitly bill itself as a movie like good kid, m.A.A.d city did, but the seamless interlocking dramas contained here feels filmic nonetheless, and a variety of characters appear across the album’s soundscape.

The opener, “Wesley’s Theory”, turns the public downfall of Wesley Snipes into a kind of parable. Snoop Dogg drops by on “Institutionalized”; Dr. Dre himself phones in on “Wesley”. The mood is wry, theatrical, chaotic, ironic, and mournful, often all at once; yet it all blends together effortlessly: On “For Free? (Interlude)” an impatient woman ticks off a laundry list of demands before Kendrick snaps back that “This …. ain’t free!” and roars through a history of black oppression, spoken-word style, definitely a highlight of the album.

The album is dotted with religious moments and analogies, like modern bible passages written by an urban man. God even appears in the guise of a homeless man in “How Much a Dollar Cost”, and closer “Mortal Man” ends on a lengthy, surreal dream interview with the ghost of 2Pac and Kendrick himself. 

Donte’ Grant is a contributor to PSBPopCulture.com. He’s been a part of the team since playing pickup basketball with Clay at the Georgia Southern recreation center. Grant, a 10-year music industry veteran, a former A&R at Atlantic Records, Jeezy’s CTE label, and founder of TheOrganizedGrind. Follow him on IG @MuchoDineros and Twitter @dinerojones.

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.