#PSBPopCulture: Jay-Z – 4:44 Tour Atlanta – Nov. 15, 2017

Jay-Z brought his 4:44 Tour to Atlanta on Tuesday night to a packed house at Philips Arena. He ran through a mix of the new songs off of his album mixed in with some of the No. 1 hits from his previous albums.

By: Brandon Clay @PSBPopCultureBC

MY TAKE ON HIS TOP THREE ALBUMS TO DATE & TIDAL (start at Minute 22):

VIDEO CLIPS FROM THE SHOW:

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Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: “Views From The Lab” – Oct. 2, 2017

“Views From The Lab” is a quick, daily snapshot into my views gathered from countless hours entering information into the BrandonClayScouting.com & PeachStateBasketball.com databases.

By: Brandon Clay @PSBPopCulture

iTunes Track of the Day: “Run It Up” – DAME D.O.L.L.A.

NBA All-Star Damian Lillard has become one of the premier young guards in the league. The Weber State product is the face of the Portland Trail Blazers franchise. 2017 marks the second straight summer that he’s released an album at the start of the NBA campaign. This time around, Lillard has chosen the title “CONFIRMED” and released his first single with Lil’ Wayne two Fridays ago.

My new album CONFIRMED drops this Friday on all major digital music platforms, including @spotify. It features @liltunechi, @hairweavekiller, @nickgrantmusic, @allstarbozzle, @bjthechicagokid, @versesimmonds, @em_i_see, @brookfieldduece and @dannyfromsobrante. — Why did I name the album CONFIRMED? One of the definitions of confirmed is "fixed in habit and unlikely to change." I named the album that because there's always been something said about me spending time in the studio, even though I've always shown up and produced for my team every night. I've never had issues with stardom. I'm also not new to music. I've always created music while playing at every level of basketball. But now this is no longer an experiment. This is my second album. I'm putting out respectable music yearly. I've invested in that. I'm settled in. I don't feel the need to answer questions or address concerns. This is who I am and what I do. #CONFIRMED — Inspiration behind the album cover? I wanted the cover to pay homage to some of my favorite artists. Crown: Biggie Prayer hands: PAC Gold rope and Rolex: @nas Highlighting my chest tattoo: for the art culture and community in Oakland. Shoutout to Olugbenro Ogunsemore (@olugbenro) for the 📸 work and @kampashai for the design work and 📸edit. #DameDOLLA #FrontPageMusic @frontpagehits Distribution partner: @human.re.sources

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iPhone Group Message Topic of the Day: Damian Lillard’s Sphere of Influence

With a major push from Oregon-based adidas and his ability to connect with the core NBA fans who also like music, Lillard has risen to the top of the game in a hurry. Despite his lack of postseason national exposure, he has the No. 14 most popular jersey in the league. He also has a song on the new NBA2K18 soundtrack, “Wasatch Front,” that was featured on his first album “The Letter O.”

Lifestyle Assist:

Sticking to the theme of Lillard as a star trending upwards, check his latest signature release from adidas.

Today’s Takeaway:

The shootings in Vegas reinforce how important it is to tell the people you love and care about how you feel on a daily basis. No person knows the day they’ll be taken from this earth. I love you all for the motivation and support of the vision. Let’s keep this thing headed in the right direction.

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: “Views From The Lab” – Sept. 28, 2017

“Views From The Lab” is a quick, daily snapshot into my views gathered from countless hours entering information into the BrandonClayScouting.com & PeachStateBasketball.com databases.

By: Brandon Clay @PSBPopCulture

iTunes Track of the Day: “Found A Way” – Dave East

Nas has made East his priority artist over the past 18 months putting the resources behind him to garner over a million followers on Instagram. A former college ball player, East released his second full-length mixtape on Apple Music just before the summer came to a close. Found A Way caught my attention. It isn’t a radio-friendly track but much like the majority of East’s music to date has some depth buried inside witty lines.

iPhone Group Message Topic of the Day: The Federal Investigation of Men’s College Basketball

There is a lot of information still coming in on this topic. There have been double digit arrests made in addition to legendary Louisville coach Rick Pitino being fired.

I read the 120 plus pages that the Federal Bureau released on the different charges involving college assistants, Fortune 500 corporate executives and other people in the community trying to advance their bank accounts off of the backs of fast-rising NBA prospects.

I’ll save you some time by passing on this ESPN link. It’s a concise, relatively short summation of the document.

Lifestyle Assist: Grab a Crisp Set of Luggage

As someone who travels a good amount, there’s a certain appreciation I have for people with matching luggage sets. The key isn’t to spend a lot of money but create a certain pop that can set you apart wherever you go ob the road. I love the combo that NBA All-Star Chris Paul (see below) developed with Hook and Albert as a guide on how to get it done. Taking it a step further, Asos has essentially the same backpack for $40 and Amazon has a duffle bag for $85. The black set is key as it goes with any outfit but Chris has a nice grey set available that can be built off of too.

Today’s Takeaway:

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: “Views From The Lab” – Sept. 19, 2017

“Views From The Lab” is a quick, daily snapshot into my views gathered from countless hours entering information into the BrandonClayScouting.com & PeachStateBasketball.com databases.

By: Brandon Clay @PSBPopCulture

iTunes Track of the Day: “Best Part” – Daniel Caesar feat. H.E.R.

They performed it live in Canada last week. I actually prefer the studio, album version but the audience cheers when Caesar’s part start let me know he’s a star in the making.

My iPhone Group Message Topic of the Day: Missouri Men’s Basketball

Cuonzo Martin has the Tigers poised for a big season like his last at SEC counterpart Tennessee in 2013-14. Martin led the Vols to a Sweet Sixteen appearance and 24 wins. With the nation’s most highly touted incoming freshman on the roster in Michael Porter Jr., expect similar things from this year’s Tigers. All but four of their SEC league games are on national television. That’s mighty impressive for a program who hasn’t made national noise in years.

@SEC TV Times ✅ #MIZ 🐯🏀

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Lifestyle Assist: Follow Gucci

Since getting out of prison, Gucci Mane has changed his style to match his revamped frame. Regardless of how much money you have to spend, there are plenty of options to give your wardrobe that custom tailored look. For men, Polo Ralph Lauren v-neck shirts are about the same as a combo meal at Chick-Fil-A and show off the work you’ve put in during your gym sessions. With fall and winter coming soon, check H&M / Asos for slim (and inexpensive) sweaters for looks like the one Gucci has on below.

Guwop just having one helluva year!

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Today’s Takeaway:

Life is short. If healthy, no one sits on their last day and says that life was long enough. Take advantage of today.

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: #AnyGymIsHome Collection – June 23, 2017

“If somebody would have told em that HOV would sell clothing, not in this lifetime, wasn’t in my right mind.” Jay-Z, “You Don’t Know” (2001)

This lyric has influenced me for the past 16 years, 15 of which I’ve spent building brands that push the envelope of traditional thought.

By: Brandon Clay @PSBPopCulture

The Breakdown:

My mom, Willie Ann Clay, and I came up with the slogan in 2004. Since then, we’ve manufactured and produced tens of thousands of shirts in various color ways and designs. It still never gets old to see someone proudly rocking their shirt whether it’s a newer design or a vintage look.

Social Media Buzz:

Just me and my Warriors, all my Day One's are #AnyGymIsHome suited up. [📷: @typhotog] 👟: #Jordan #Retro11

A post shared by Brandon Clay ™ (@brandonclaypsb) on

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: “The Social Level Up” – May 25, 2017

Last spring, JD Davis challenged ourselves to step up the pictures that we deliver to the masses via our social media accounts. Part of that was about the physical shape we were in while another large part was focused on our fashion. The last part that tied it all together was the quality of the actual shot that was taken.

By: Brandon Clay @PSBPopCulture

The Breakdown:

Over the past 15 months, I’ve run countless miles / sprints, lifted thousands of pounds at LA Fitness, used Looklive.com so much that it’s bookmarked on my Safari browser and employed two of the best in the photography world in Ty Freeman and Larry Rhinehart.

Sidenote: Shoutout my dudes Ant Adeniyi, Adrian Potter and Justice Bramer. They’re always at the gym. I’m chasing them down!

Whether it’s snapping a picture with Bre Stewart or Morgan William to showing off the latest fashion from Asos or Lifted Anchors, it’s been a cool journey to document. I think my dude JD would approve of the growth. The challenge now is to Level Up (Fabolous voice) again. I’ll be back Summer ’18 to give you the summary.

PSBPCBC100Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: “The First Shall Be Last” – May 16, 2017

I often tell my PSB team that I won’t demand anything of my team that I wouldn’t ask of myself. I remember listening to Jay-Z rap those lyrics on “Justify My Thug” off of the “Black Album” back in the early 2000’s. In March, we hosted our first event of the summer. Games tipped off at 5 pm. One of our clock keepers was stuck in Atlanta traffic. I always tell our team that no job is too big or too small. In order to stay true to those words, the first must also be last.

By: Brandon Clay @PSBPopCulture

The Breakdown:

I believe in doing whatever it takes to get the job done for my team. We all pitch in so we all win.

Sidenote: Huge shoutout to my guys Jay Kohr and Geoff Lampe from BSN Sports who have our AnyGymIsHome apparel Collection on another level right now.

PSBPCBC100Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: #AnyGymIsHome Santa – Dec. 16, 2016

Christmas is my favorite time of year. When I was in school, the holiday used to be receiving gifts now that I’m older it’s all about being in a position giving back to the community that i live in. All Christmas season long, I’ll be sending #AnyGymIsHome gear to kids and teams across the country. Post a picture of yourself on social media with your current AnyGymIsHome clothes and make sure to tag / mention me in it for a chance to get a new addition to your collection.

By: Brandon Clay @PSBPopCulture

PSBPCBC100Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: “Boot Camp” – Oct. 12, 2016

I use the term “Boot Camp” to describe my weeks outside of July. Most days consist of standard work for the company, multiple workouts / recovery and fueling my body.

By: Brandon Clay @PSBPopCulture

My longtime friend Tom Bender said years ago that 80 percent of our appearance is based off of what we take in, the other 20 is our workout results. As an expert in his field who trained Calvin Johnson, who is a future NFL Hall of Fame Wide Receiver, during his prime I give Tom’s words full attention.

In talking fitness / fuel consumption with Allison Howard and Jordan Davis, I’ve realized how hard it is to make lifetime altering changes both to our workouts and what we take in. Most of the people I’m in contact with (myself included) don’t have the genetic makeup to consume large amounts of food high in sugar or fat content and still look they weigh the want.

I started my effort to change my frame towards the end of 2012 and have continued to learn more about my body in each passing year. In 2013, the focus was getting back in the gym to run everyday. In 2014, I started to change the way I fueled my body cutting out the massive amounts of sugar I took in daily. 2015 marked the beginning of getting back to lifting weights while 2016 has been a focus on tying all three of those things together. I’ll post an entry a month with progress and more detail on what’s going on in my world fitness wise.

Jordan, who I consider both my friend and fitness rival, provided me with the final motivation to take this part of my daily routine public with his Snapchat post yesterday:

I then took to my Instagram / Snapchat at BrandonClayPSB to politely let him (and all of you) know that I’ve been on my “Boot Camp” grind consistently since the end of the July NCAA evaluation period.

PSBPCBC100Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.

#PSBPopCulture: A Night in Buckhead – Sept. 20, 2016

By: Brandon Clay @PSBPopCulture

Lenox Mall and Phipps Plaza are the center of the Buckhead community. Located about 15 minutes from downtown Atlanta, there is a little something for everyone from the daytime activities to the night life. Part of our team – Jordan Davis, Alli Lhamon – (and affiliate member Anna Grace Smathers) joined me to check it out. We enlisted the help of our PSBPopCulture.com Lead Photographer, Larry Rhinehart and snapped some shots of the area.

Here’s a look at some of the pictures that made it to our respective social media accounts:

{Staying Hydrated} 📽: @larrywrhinehart

A photo posted by JD (@palmtreejd) on

Photography by @larrywrhinehart

A photo posted by ALLI (@allilha) on

PSBPCBC100Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.