#PSBPopCulture: Will Apple Purchase Tidal? – July 1, 2016

By: Alli Lhamon @allilhamonn and Brandon Clay @PSBPopCulture

According to a Wall Street Journal report, Apple could possibly be buying out Tidal Music. If Apple buys Tidal, new music from artists originally signed with Tidal, including Jay-Z, Kanye West and Beyonce, will now be available on Apple Music the day they release it. Apple already boasts some of the world’s top acts including Drake.

ALLI: The switch will be beneficial to most everyone. Most people subscribe to Apple Music because it comes with their iPhone. With that being said, no one is trying to pay for two music subscriptions. So, if Tidal makes the switch, a lot of music will be more accessible to us.

BRANDON: I’m an Apple Music subscriber. I’ll be ecstatic if this deal goes through. I don’t watch a ton of music videos but had a tough time getting the latest Kanye West album, “The Life of Pablo.” This will save us all a couple of hours in the long run. Honestly, I wouldn’t be surprised at all to see Apple pass the cost of adding the Tidal client base to the service right on to the consumer.

Here’s a quick, easy read with more detail about the benefits: CLICK TO READ

Alli Lhamon represents the next wave of PSBPopCulture.com. A fashion and music junkie, Lhamon has been on her game since Day One in 2000. She’s a genius in the classroom and might finish with more degrees than the rest of the team combined. You can follow her on Twitter @allilhamonn.

Brandon Clay serves as the publisher of PSBPopCulture.com. A self-professed entertainment, music and sports junkie, Clay has been on his game since picking up his first Nintendo and Sony Walkman in the early 90’s. Adding in a SLAM (Basketball) Magazine subscription in the late-90’s had him setup up for lifelong success. Clay is also a founding member of the “Luxury Boys Club” designed to stay on top of whatever is next in the world of PopCulture. You can follow him on Twitter @psbpopculture.